Your company profile acts as an introduction to your real estate company. It provides prospective clients with an overview of your core values, competitive advantages and the services that you offer.
Here are a few aspects to include:
- Vision Statement:
A vision statement:- Outlines what you want to achieve over time
- Gives prospective clients an idea of what you want to achieve in five, ten or more years
- Gives your employees an idea of what they should be working towards (long term picture)
- Is written in an inspirational manner
- Example: "Our aim is to be the most customer-focused and successful real estate business in Durban."
- Mission statement:
A mission statement:- Defines the present purpose of your real estate business
- Answers 3 core questions about why your company exists: What it does; who it does it for and; how it does what it does
- Example: "To offer our clients the best selection of Cape Town properties for sale"
- Brief company history:
Share your story with your clients and give them a glimpse into the past. Include:- Why the company was established
- Noteworthy milestones
- Competitive advantages:
What can you offer your clients that other real estate companies can't? Highlight your core competitive advantages and remember to be honest when doing so.
- Your employees:
What are your employees like? Do they have years of real estate experience? Do they thrive on finding clients their next dream home? Highlight a few benefits that prospective clients will enjoy when partnering with your team.
- Your achievements:
Mention any awards that could be useful in illustrating to prospective clients that you are not all talk. Let others do the bragging for you by adding a few of your best testimonials.